Readers of another weblog will already know about this, but the more specialist readership of Class 46 deserves its own notice. The item in question is an article, "Knut, Flocke, and Co: the bear facts revealed", by Class 46 team blogger Birgit Clark. This article, which analyses in depth many legal and commercial aspects of German practice regarding the registration of the names of polar bear cubs as trade marks, is published in the December 2008 issue of the Journal of Intellectual Property Law and Practice (JIPLP), published by Oxford University Press; it may be read in its entirety and at no charge here.
Right: the author's connection with polar bears is more than skin-deep ...
Thursday, 20 November 2008
Polar bear cub trade marks in Germany: a definitive analysis
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3 comments:
Is that an editor in bear costume ?
This is a wonderfully engaging article and apart from containing practical tips, it's a teriffic teaching tool. It does make me wonder to what extent the TM owners are responsible for the goodwill and should therefore be entitled to cash in. The zoos are worthy recipients but who actually authors very popular trade marks? And to what extent should they be entitled to reap all the benefits?
This is a really great article not only because it is well-written. The author has shown me a rare example of how can you combine passion with scientific research. I always enjoy reading such pieces and I admire its authors.
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