Thursday, 9 July 2009

Settlement in Knut case

Some of our readers may recall polar bear Knut's rise to global fame and the various trade mark issues surrounding the marketing of Knut and other high profile (polar) bears (see here).


Class 46 had previously reported that Neumünster zoo had sued Berlin zoo - where Knut was born and still lives - for a share of the royalties earned through licensing the "Knut polar bear brand" (see Class 46 post here). Knut's father, polar bear Lars is owned by the Neumünster zoo and both zoos appear to have an agreement which grants Neumünster zoo a certain share of the Knut profits.

The BBC now reports that the zoos have settled the matter amicably. Berlin Zoo has reportedly agreed to pay €430,000 to Neumünster zoo in order to keep Knut in the German capital. Berlin Zoo had initially only offered Neumünster Euro 350,000 ("and not a cent more") while Neumünster zoo had asked for €700,000. By way of background information: in 2007 alone Knut earned more than €5m for Berlin Zoo, from ticket sales and from Knut merchandise.

This settlement comes just days before a deadline set by the Berlin Regional court: if the two zoos had not agreed on a sale price by 13 July 2009, the Berlin Regional court would have handed down a decision in this matter on 1 September 2009. The presiding judge, Philip Hegermann, had already indicated that the case would most likely have been decided in favour of the Berlin zoo.

2 comments:

Charlotte said...

I’m glad it had a happy ending.

Anonymous said...

This is good news. I've visited Knut, over in Berlin, and I'm glad they will be keeping this icon of their world class zoo. In fact we have a picture of Knut in our book -- along with Newt Gingrich.

A great thing about Knut is that he really exposed the animal rights community as hypocrites in their self-proclaimed love for animals. A leading animal rights activist was outspoken in his insistence that Knut be "allowed to die". Thankfully, the animal rights activists lost and Knut won.

Allen Nyhuis, Coauthor: America's Best Zoos